WEBSITES WITH NO WASTED TIME
A brand for people who needs building a websites but have had previewed bad experiences.
The kind of folks who’d rather do anything else than mess with code or complex tools. Bello needed to be fast, simple, and human—
but also loud enough to cut through the clutter of "professional" sameness. The challenge?
Create an identity that feels like a smart friend with a loud mouth: bold, ironic, honest, and just a little ridiculous.
The kind of folks who’d rather do anything else than mess with code or complex tools. Bello needed to be fast, simple, and human—
but also loud enough to cut through the clutter of "professional" sameness. The challenge?
Create an identity that feels like a smart friend with a loud mouth: bold, ironic, honest, and just a little ridiculous.
RULE-BREAKER LAYOUTS
Layouts that jump the grid and land straight in your face. Fluid structures, flipped hierarchies, and compositions that go where others don’t dare.
LOUD TONE OF VOICE
Sharp, clear, and fast. Get to the core of the message without detours. No fluff, no filler—just bold statements that cut through the noise and drive action.
HIGH READABILITY
typefaces are designed for high readability—clean shapes, balanced spacing, and clear contrast that make text effortless to read at any size.
CHEECKY COLOR-PALETTE
This palette grabs attention with unexpected combos, vibrant contrasts, and tones that add personality without taking things too seriously. It’s designed to make you smile, raise an eyebrow, or do a double take—because fun makes things memorable..
CLEAN & RETRO LOOK AND FEEL
The clean lines keep it modern and minimal, while vintage touches add warmth, texture, and soul. It’s a design aesthetic that feels both fresh and familiar—polished, but with personality.
RETRO SOUNDTRACKS
Analog textures, vintage instruments, and groovy rhythms evoke old-school charm with real, unpolished character.
